I have held my tongue long enough. I have been using all of the top social networks for quite a few years now. A few years ago, I was even the “social voice” for a couple of famous recording artists, BUT my intention for those clients was to make sure they were set up technically and strategically to engage their fans without an intermediary.
I’m not trying to put social network promoters out of business. I believe institutions like corporations, schools or churches should have someone in place to manage a centralized and consistent voice to the public, but I also strongly feel that individuals should speak with their own voice on social networks. The beauty of these networks is that they allow you and your fans to feel more connected and by not speaking in your own voice, you’re gonna get busted (by me eventually) which may lead to a drop off in your following or lackluster engagement with your peeps.
I stay on Facebook and Twitter (I can hear my friends cheering, “yes yes it’s true!”) and I come across a myriad of posts and tweets from “celebrities” or high-profile individuals. You can instantly tell who is really posting for themselves and who isn’t. I have purposely refrained from naming names (I need a job!), but what I would love to advise those that aren’t posting for themselves is this…
Here’s a link to a cool article on Black Enterprise magazine’s website (thanks to Alfred for finding this for me). They offer some other great, more general, advice on “keeping it real”.Text your assistant or whomever you do have working on this for you, what you’re thinking throughout the day. Let them post YOUR words for you (frankly if you have enough time to text someone, you should have the time to post the tidbit your damn self).
3 Simple Ways to Shine on Social Media - BLACK ENTERPRISE